Information We Collect
Our app does not require account creation. We may collect:
- Basic usage data stored locally on your device.
- Anonymous analytics data collected through Firebase Analytics (e.g., screen views, feature usage, device type, session duration, app version, and general region).
- Anonymous analytics data provided by Apple or Google.
- Your advertising preference (personalised or non-personalised ads), stored on your device.
- Your purchase status (whether you have an active free trial, an active yearly subscription, or a lifetime unlock), stored on your device and with Apple. We never receive or store your payment card details.
- If you contact us, we store your name, email, and message.
How We Use Your Information
- To improve the app’s features and performance.
- To understand which sections of the app are used the most and enhance user experience.
- To respond to support requests.
- To comply with laws and platform policies.
- To show ads that respect your personalised or non-personalised choice.
- To unlock paid content for you and to check whether your free trial, subscription, or lifetime unlock is active.
Advertising & Analytics
Ads: Ads support the app and may be delivered through Google AdMob using anonymous identifiers. If you allow personalised ads, advertising partners may use device identifiers and general location data to show more relevant ads. If you choose non-personalised ads, only contextual information (such as app content) is used. You can change your preference in the app or through your device’s privacy settings.
If you have an active free trial, an active yearly subscription, or the lifetime unlock, ads are switched off and no advertising data is collected from you through AdMob.
Analytics (Firebase Analytics): We use Firebase Analytics (provided by Google LLC) to collect anonymous usage information such as screen views, session duration, buttons pressed, device type, operating system, app version, and general location (country/region). This information helps us understand how the app is used so we can improve features and fix issues.
This analytics data is not linked to your identity and does not include your name, email, or any personally identifying information. Firebase Analytics is used only to understand overall app usage and behaviour. For more information on how Google processes analytics data, see Google’s Privacy Policy: https://policies.google.com/privacy .
Purchases & Subscriptions
The app offers two optional paid options:
- A one-off in-app purchase that unlocks the full app for lifetime use.
- A yearly subscription that begins with a 3-day free trial and then renews automatically each year until cancelled.
Apple handles all payments. Purchases, free trials, renewals, and cancellations are processed by Apple through your App Store account. We do not collect, see, or store your payment card details, billing address, or Apple ID. Apple’s handling of that information is covered by Apple’s Privacy Policy: https://www.apple.com/legal/privacy/ .
What we hold: the app asks Apple whether you currently have an active trial, subscription, or lifetime unlock, and stores that entitlement status on your device so paid content stays unlocked and ads stay off. We do not run a server for purchases, we do not use a third-party subscription service, and this status is not linked to your name or email. If you reinstall the app or use a new device, you can restore your purchase through Apple using the same Apple ID.
Anonymous purchase analytics: we may record anonymous events such as “trial started”, “subscription purchased”, or “lifetime unlock purchased” in Firebase Analytics, and Apple provides us with anonymous, aggregated sales and subscription reports through App Store Connect. Neither identifies you personally.
Managing or cancelling: you can view, manage, or cancel your subscription at any time in Settings > [your name] > Subscriptions on your iOS device. Cancelling during the 3-day free trial avoids any charge. Refunds are handled by Apple, not by us.
Data Storage
Your test progress and your purchase status are stored locally on your device; we do not store personal data on servers. Your subscription and purchase records are held by Apple under your App Store account.
Contact
If you have any questions, contact us at support@lifeintheukpractice.co.uk .