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Privacy & Data

Privacy Policy

Last updated: November 2025

Life in the UK Practice ("we") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect and use information when you use our app or website.

Information We Collect

Our app does not require account creation. We may collect:

  • Basic usage data stored locally on your device.
  • Anonymous analytics data collected through Firebase Analytics (e.g., screen views, feature usage, device type, session duration, app version, and general region).
  • Anonymous analytics data provided by Apple or Google.
  • Your advertising preference (personalised or non-personalised ads), stored on your device.
  • If you contact us, we store your name, email, and message.

How We Use Your Information

  • To improve the app’s features and performance.
  • To understand which sections of the app are used the most and enhance user experience.
  • To respond to support requests.
  • To comply with laws and platform policies.
  • To show ads that respect your personalised or non-personalised choice.

Advertising & Analytics

Ads: Ads support the app and may be delivered through Google AdMob using anonymous identifiers. If you allow personalised ads, advertising partners may use device identifiers and general location data to show more relevant ads. If you choose non-personalised ads, only contextual information (such as app content) is used. You can change your preference in the app or through your device’s privacy settings.

Analytics (Firebase Analytics): We use Firebase Analytics (provided by Google LLC) to collect anonymous usage information such as screen views, session duration, buttons pressed, device type, operating system, app version, and general location (country/region). This information helps us understand how the app is used so we can improve features and fix issues.

This analytics data is not linked to your identity and does not include your name, email, or any personally identifying information. Firebase Analytics is used only to understand overall app usage and behaviour. For more information on how Google processes analytics data, see Google’s Privacy Policy: https://policies.google.com/privacy .

Data Storage

Your test progress is stored locally on your device; we do not store personal data on servers.

Contact

If you have any questions, contact us at support@lifeintheukpractice.co.uk .

© 2025 Life in the UK Practice. All rights reserved.

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